Keywords Studios has announced the acquisition of Fortyseven Communications (47), expanding its “Engage” line of services that help game companies with marketing, creative, and player services. The acquisition aims to increase Keywords’ commitment to communications and player insights.
Related: Keywords Studios acquires LabCom
The company stated that 47 will be a critical part of Keywords’ Engage Service Line, with its great client relationships, industry network, and strategic location. US-based 47 Communications currently has 55 staff members and 17 years of experience in the game industry, along with adjacent industries such as tech, entertainment, consumer electronics, and more.
Bertrand Bodson, CEO of Keywords Studios, commented:
“We were extremely impressed with 47’s quality of work, leadership, and talented team. We could not be happier to welcome them and work together, leveraging each other’s strengths.”
Tony Grigg, Managing Director of Engage at Keywords Studios, also shared thoughts and feelings:
“Our vision for Engage is to create the next generation of connected companies that surround the marketing, communications, and player-centered aspects of the game industry. The global opportunity to bring together the best businesses serving the industry under one roof is enormous. We welcome the exceptional team at 47 and are excited about working with Sibel and the team to build out our collective vision.”
Sibel Sunar, Founder and CEO of Fortyseven Communications, added:
“We were struck by the value Keywords leadership placed on empowering and supporting companies that have their own culture and voice, as well as how much they care about people and clients. We are excited and energized to be joining Keywords.”
According to the press release, the PR agency will join Engage’s growing roster of leading firms like Indigo Pearl and LabCom on the PR side and agencies such as Gnet, Maverick Media, and Waste Creative on the marketing and creative services side.
