Sports metaverse company LootMogul has announced a partnership with sports marketing and commercial rights agency Six Sport. The collaboration aims to support strategic growth plans and expedite the adoption of blockchain gaming for sports organizations and athletes, delivering immersive experiences to sports fans.
LootMogul offers athletes, sports teams and brands the ability to create virtual “sports cities” to engage with fans, providing real-life rewards. The platform already has 241 registered professional athletes in the US.
Raj Rajkotia, CEO of LootMogul, commented:
“We’re delighted to be partnering with Six Sport, who share our vision on how we can transform sports fan experiences through blockchain technologies. Their expertise, connections and deep understanding of the sports business landscape, not only in Europe but also in major developed nations, will prove invaluable as we accelerate our growth plans for the sports metaverse.”
Sean McAuliffe, Director of Six Sport, added:
“We are looking forward to working with the team at LootMogul on this incredibly exciting project. LootMogul’s proposition is unique in sport and presents a real opportunity for athletes and rights holders to further engage with fans, developing a clear strategy and tangible return for what Web3 and the metaverse can offer”.
Working with Six Sport, LootMogul aims to expand the Web3 community by bringing Web2 gamers and sports fanatics to the metaverse and creating long-term, sustainable meta-strategies for sports rights holders.