“Best practices for in-game shops” offers a proven formula for effective monetization and increasing players’ LTV during challenging times for user acquisition. The work focuses on how developers can use player behavior and human psychology to address the needs and emotions players seek to fulfill when engaging with the game.
Traditionally, these strategies have been discovered and documented internally within each studio through trial and error, with no comprehensive guide available for broad audiences—until now. This is the first work that focuses on designing in-game shops for free-to-play games.
This book is for game designers and monetization managers who want to create in-game shops that resonate with players and drive revenue. It covers every aspect of shop design, from layout essentials for beginners to conversion and personalization techniques for more experienced professionals.
The author, Michael Khripin, is a game industry veteran with 25+ years of experience. His background includes working for major companies like Wargaming and Nexters and collaborating with smaller studios as an independent consultant. In his latest role as the Product Owner at Nexters, he was responsible for LiveOps of Hero Wars Mobile.
I enjoyed reading this book and want to extend my congratulations to everyone involved. You’ve packed a wealth of knowledge into a concise format, which I believe will greatly assist developers lacking extensive expertise in IAP and user psychology.
Alex Siamantas, CEO of Holyday Studios
This small book has power in each sentence, and I strongly recommend you turn it into power over your players who want to shop in your game. All the solutions are here, and it won’t take much time and consideration to make significant updates to your in-game shop and feel the difference.
Sviatoslav Torik, Head of Game Design at Appsulove
“Best Practices for In-Game Shops” is vital to any game designer’s toolkit. By offering actionable insights and practical strategies, this book empowers developers to create in-game shops that boost revenue and enhance the overall player experience. Michael Khripin’s extensive experience and deep understanding of the gaming industry make this guide an invaluable resource for navigating the complexities of free-to-play game monetization.
