News
Mobidictum Conference 2026: Games Expo explained
Mobidictum Conference 2026 returns to the Lütfi Kırdar Congress Center on October 7-8, introducing an entirely new experience: Games Expo. Located on the -1 floor,
Z Venture Capital invests in AB180 to back AI-native marketing technology
Z Venture Capital (ZVC) has announced its investment in AB180, a South Korea-based adtech company behind the mobile measurement platform Airbridge and the AI-powered monetization
Upcoming mobile games releasing in July 2026
We have gathered a complete list of the upcoming mobile games releasing in July 2026. Standout games like The Walking Dead: Aftermath are marked in bold!
Interviews
Building monetization without breaking the player experience: In conversation with Arpit Jain, Founder of GreedyGame and PubScale
PubScale Founder Arpit Jain reflects on GreedyGame’s journey, the delicate balance between revenue and player satisfaction, and why monetization shouldn’t be separate from game design.
InnoGames on AI: Interview with Sven Miketta on the Future of Game Marketing
Welcome to the first edition of our InnoGames on AI series, where we explore how AI is transforming the way games are developed, marketed, and
GEM Capital on AppMagic’s acquisition by Sensor Tower – Interview with Roman & Kirill Gurskiy
We spoke with GEM Capital Managing Directors Roman and Kirill Gurskiy to discuss what convinced them to invest in AppMagic early, the decisions that drove
Articles
The hidden tradeoff in DTC: Platform support vs margin expansion
Kelvin Ahn, Head of APAC at Aghanim, explores one of the biggest strategic questions surrounding Direct-to-Consumer (DTC) monetization: the balance between expanding margins and maintaining
Scaling games in Türkiye: Market overview & the UA landscape in 2026
Türkiye’s mobile gaming landscape in 2026, covering market growth, retention realities, UA benchmarks, channel dynamics, and localization lessons.
Top 10 Highest-Grossing New Steam Games: The Stories Behind Their Success
Hello everyone, Every year, thousands of games are released on Steam. Most of them disappear quietly. A small percentage find a loyal audience. Only a
Reports
Meta AI, ChatGPT, and DramaWave lead June 2026 global app rankings
The monthly mobile apps report aims to help mobile game publishers, marketers, and developers better understand the latest shifts in user demand and competitive dynamics within the global mobile gaming market. Overview: Global Mobile Apps Performance in June 2026 Top 20 Mobile Apps by Advertising Activity DramaWave (SKYWORK AI PTE.
From hypercasual hits to a $25M Merge success: Analysis of Chinese publisher Learnings
A new AppMagic analysis explores the rapid evolution of Chinese publisher Learnings, a company that built its reputation through Hypercasual games before successfully breaking into the highly competitive Merge market. Founded in 2016, the publisher has generated more than 1.7 billion lifetime downloads, and in June 2026 alone, three of
Sort, block, and screw mechanics are reshaping the puzzle games market
For years, Match-3, Merge, and Blast games have dominated the mobile puzzle genre, accounting for roughly 80% of total puzzle game revenue. However, according to a new AppMagic analysis, the market is gradually shifting as newer Hybridcasual subgenres—including Sort, Block, and Screw—continue to gain momentum. While the traditional leaders remain
Academy
Why cutting influencer marketing costs you more than running it
Marion Balinoff explains why cutting influencer marketing can backfire, speeding up decline curves, raising CPIs over time, and weakening store momentum.
From a fun game to an operable business
We take a look at what Hive SDK is, what problems it solves, and how it supports live operations, analytics, and cross-platform service environments.
The road to self-publishing Highway Overtake with ByteBrew!
We explore how HyperMonk Games’ Highway Overtake became a global hit by using ByteBrew’s out-of-the-box tools and reached #5 on the list of Top Free Games.
Reviews
eFootball Kick-Off! review – Football made simple
I was surprised when Konami announced eFootball Kick Off! as a Nintendo Switch 2 exclusive. Football simulations have traditionally catered to a more dedicated audience,
Persona 3 Reload: Tips & Tricks for new players
These tips are mainly for newbies, and the article is written from the perspective of a player who had no major exposure to either Persona 3, FES or Portable, but has exposure to Persona 4 and 5.
EA Sports WRC Review: The ultimate gravel dance!
Codemasters’ first rally game since its acquisition by Electronic Arts is finally here and promises to fill the shoes of Dirt Rally 2.0.