In the mobile games industry of 2023, the parameters of success have evolved. It’s no longer just about captivating gameplay or stunning graphics. How well a game’s monetization models work is just as important, if not more so. It’s all about ensuring the cash keeps flowing while gamers keep playing. So, let’s dive in and check out the hot trends and models that are making waves in mobile game monetization this year.
In-game ads: Leading the charge
In-game advertisements have solidified their position as a top trend in 2023. This model offers a win-win situation for both developers and gamers. Developers generate revenue through ads displayed within the app, while gamers enjoy free gameplay. A study done by Ipsos showed that 50% of users find mobile ads visually pleasing. However, it’s essential to maintain a delicate balance between the quantity and quality of ads to prevent user dissatisfaction. The most beneficial formats of in-app ads include rewarded, interstitial, banner, playable, and native ads. Though, it’s good to remember that the ad format that works for your game depends on many variables, including the game type, ad network and the goal of the ad. Learn about the popular in-game ad types in this article.
Rewarded ads: A winning formula
Rewarded ads have emerged as a highly effective ad format for game app monetization. This model rewards users for watching ad videos, leading to immediate benefits for the mobile game app. Recognized as one of the best monetization models for mobile games, rewarded ads have proven to be a game-changer in the industry.
Playable ads: A new era of engagement
Playable ads have carved a niche for themselves in the mobile games industry. These ads allow users to play a game demo before downloading the app, leading to significant increases in conversion rates, revenue, and user retention. Major platforms like Google and Facebook have recognized the effectiveness of playable ads and added it to their ad network inventory.
In-app purchases: A tried and true model
In-app purchases continue to be a reliable and practical mobile game monetization model. This strategy involves offering in-game purchase options such as coins, gems, extra lives, and additional content. However, it’s crucial to be strategic about pricing and to communicate that there will be additional content purchases to users from the beginning, not to damage the trust of players.
Subscription model: The rising star
The subscription model has gained significant traction in 2023. This model involves gamers making regular payments for an ad-free gaming experience and additional content. There are three types of subscription games: individual subscriptions, umbrella subscriptions, and battle pass subscriptions. The battle pass subscription model has been particularly popular, with games like PUBG Mobile, Fortnite and Homescapes adopting this model.
Mixed Game Monetization Strategy
The mixed game monetization strategy involves tapping into multiple revenue streams by combining in-app ads, in-app purchases, and subscriptions. This hybrid model caters to different player interests and can be more effective than applying a single method.
Other noteworthy monetization strategies
Other effective monetization strategies include video pre-roll, pay-walls, direct deals, merchandising, and branded content. These strategies offer additional revenue streams and diversify the monetization model, providing developers with a broader range of options to maximize their revenue.
In conclusion, monetizing mobile games in 2023 is a complex process involving a blend of different strategies. By understanding the preferences of their user base and implementing the most suitable monetization models, mobile game developers can maximize their revenue while ensuring an enjoyable gaming experience for users.
