Pocket Gamer Connects leaders and attendees get a first-hand look into Nefta’s cutting-edge adtech solution developed exclusively for a privacy-first world utilizing the latest machine learning technology to deliver optimum results from first-party data.
Nefta, the mobile games industry adtech focused on user acquisition and ad monetization on iOS – and the first developed for a privacy-focused world – today opens its beta program to select developers and publishers. The new platform, revealed at Pocket Gamer Connects in London today, is designed to bring developers superior IAA revenue from opted-out iOS users.
Additionally, Nefta’s next-generation ad platform, powered by machine learning, combines premium first-party data monetization with unique data insights, enabling a better understanding of a game’s players.
In the beta program, Nefta will be taking a white-glove approach with each of its clients to ensure each individual games studio gets the most out of the platform in the most customized way. Each new developer that comes onto the program has a dedicated Nefta team that carefully customizes the set-up process, which, once successfully implemented, self-iterates.
Nefta CEO Geeshan Willink says:
““Our platform overcomes the constraints so many face with ATT – and with our tech, we deliver unique data insights based on analyzing mapped behavioral data and proprietary signals. We work closely with our pre-selected partners to get them onboard, providing support and guidance every step of the way. Soon, we’ll be selecting game developers to work with us for the launch of our beta program, and during PGC London, we will invite developers to sign up to join our waitlist. We’re very excited to be at PGC London to bring our real commercial solution to real developers right now.”
