ObtainAds, a service committed to extending the lifespan of successful mobile ad creatives, has partnered with Tenjin, an all-in-one growth analytics suite, to present the ‘Ad Creative Evolution: Variations That Win’ report. The report consists of two parts.
Below are some of the key changes Tenjin observed between the two years:
- Ad impressions increased by 17%
- Ad clicks decreased by 7%
- Average CTR decreased by 3%
In the second section, ObtainAds explores diverse creative variations that extend ads’ lifespan and enhance their performance in 2024. These insights are drawn from the success stories of mobile market leaders. For instance, modifying ad creatives using Event and Holiday Styling can increase unique views to 1M-10M
Roman Garbar, the Marketing Director of Tenjin, said the following;
“Now that we all have AI tools at our disposal, it’s easier to produce more creatives in bulk. However, the main problem remains: how can we produce creatives that convert in bulk? Interestingly, nothing changes in that department. The studios that can figure that out will stand out from the rest.”
You can read the full report here.
NEXT: Mobidictum Monthly Games Industry Report November 2023 is released
