Developer People Can Fly has announced a strategic shift focusing heavily on self-publishing. The announcement came in a recent financial report, as the company aims to generate $670.5 million by 2027 with this new strategy.
People Can Fly has previously worked with big publishers, including EA, Epic Games, and Square Enix. Vladimir Makarychev, Head of Publishing at People Can Fly, said, “We are now ready to bring our games to gamers entirely on our own. Self-publishing a game gives us greater control over the development process, choice of the optimal monetization model, and shaping the marketing, sales and distribution strategy.”
Sebastian Wojciechowski, CEO of People Can Fly, commented:
“Two years after our IPO, we can state that all our short-term strategic goals have been achieved or exceeded. We have expanded our production teams and signed on world-class professionals, from creative directors to developers. They are the elite of the game industry.
“Many of them have collaborated with the most admired studios, creating games that have won acclaim among players and achieved commercial success. We also conducted an internal transformation from our method of working on projects to global reinforcement of support structures.
“We have the resources, experience and knowledge to work effectively on several projects simultaneously. Since our debut on the Warsaw Stock Exchange, our teams in North America have begun work on two entirely new games from the AAA segment, with attractive target groups, which today are in the pre-production phase.”
In the last two years, the team also completed work on the Outriders game and the expansion Outriders: Worldslayer in cooperation with the publisher Square Enix. People Can Fly currently employs over 600 people compared to 280 at the end of 2020.
