Smash Games, a studio specializing in engaging hybrid casual titles, announced it raised $2 million in user-acquisition (UA) financing from fintech platform PvX Partners.
Recently out of stealth mode, Smash Games saw explosive growth of the drop-merge game Animal Suika upon its release and will use this financing to capitalize on the game’s surging popularity and expand its user base.
“The availability of this financing at our early stage adds dimension to Smash Game’s growth plans and allows us to more aggressively double down on the popularity of Animal Suika.
PvX fills a real gap in the gaming industry, giving developers the ability to retain creative control while accessing capital to scale user acquisition at key growth moments.”
Smash Games Co-Founder and CEO Ben Eshel
PvX provides revolving facilities to mobile games studios for user acquisition, offering these businesses non-dilutive, scalable capital. As a leader in UA financing, the firm is seeing increasing demand for the model as an alternative to traditional venture capital and debt financing, enabling companies to scale marketing spend in line with performance.
Because the capital is non-dilutive, Smash Games will retain a larger ownership stake while accelerating user acquisition.
