Playstudios has announced the appointment of Mickey Sonnino as Chief Operating Officer. The company stated that as part of the global management team, she will be based in Tel Aviv, Israel, and report directly to Founder and CEO Andrew Pascal.
Sonnino brings more than 20 years of experience in marketing across sectors and for some of the world’s biggest brands. Most recently, the experienced executive served as a member of the Playtika Management Team as Senior VP of Strategic Communications.
Before this role, Sonnino was VP of Monetization and, subsequently, General Manager for Slotomania, one of Playtika’s leading games. Playstudios Founder and CEO, Andrew Pascal, made comments:
“Mickey Sonnino’s breadth and depth of experience in both gaming and consumer marketing will bolster our company’s operating performance and further establish Playstudios as an innovator in the game industry. Her background and sensibilities make her ideally suited to further advance our unique position as the leaders in rewarded play.”
The newly-appointed COO, Mickey Sonnino, added:
“The playAWARDS platform is an innovative player retention tool for the game industry and offers Rewards Partners access to a highly motivated and unusually focused audience of players who, in turn, can enjoy rewards from some of the world’s best-known brands.
“Gaming lies at the intersection of entertainment and media, and I believe Playstudios is uniquely positioned to exploit its unique position and rapidly growing potential. I am excited to contribute and help guide the company during this dynamic stage in its evolution.”
Playstudios is a free-to-play casual game developer and publisher. The company has highly popular games like Tetris, Las Vegas Strip, Solitaire, Spider Solitaire and Sudoku.
