The clothing giant Puma and The Pokémon Company have announced a partnership that will depict the world of Pokémon on various Puma brand merchandise. Pokémon fan favorites, such as Pikachu, Bulbasaur, Charmander, Squirtle, and Gengar, will inspire the collection.
Related: The Pokémon Company sues six companies involved in the Pokémon clone game
The duo will collaborate on a wide variety of merchandise, ranging from footwear and apparel to accessories. Puma states that the sneakers will carry some “easter eggs” on them that can be recognized by Pokémon fans.
Various apparel and accessories, such as sherpa jackets, sweatpants, t-shirts, relaxed crews, hoodies, beanies, and messenger bags, will be included in the collection. The partnership will also bring a capsule collection that will feature select merchandise from the product line.
Puma continues to expand its presence in the game scene. The company extended its partnership with esports organization Gen.G, about two months ago in a multiyear contract extension. Since the partnership’s launch, the two companies have focused on bringing gaming and esports culture to the mainstream lifestyle.
The new collection will launch on 12 November and will be available on Puma’s official website, along with the Foot Locker stores.
