Building on its global popularity since its launch, Rise of Kingdoms recently surpassed $3.5 billion in cumulative global revenue, according to Sensor Tower. By country, the US led the way with 25.6% of cumulative revenue, followed by China iOS at 14.4% and South Korea at 12.6%, with South Korea being the third largest contributor to this success.
Performance in the Korean Market
Despite ranking third in cumulative revenue of Rise of Kingdoms, the South Korean market felt its presence with an estimated $142 revenue per download (RPD). The Korean market also dominated in average revenue per daily active user (ARPDAU) at $5, beating out iOS in China at $4.6 and the US at $3.3. This indicates that Korean players are highly engaged and spend more on average per day than in other major countries.
Our performance in the Korean market is also reflected in our ranking of mobile strategy game revenue in Korea over the past two years. Rise of Kingdoms ranked #4, making it the highest-ranked game in Korea compared to other major countries, including #6 in the US market and #11 in the Chinese iOS market over the same period.
Prevalent factors such as accessibility and appeal to a broad audience contribute to high engagement, showing the game’s ability to live a long life. The top-purchased in-app items in Rise of Kingdoms are relatively affordable compared to other top-grossing mobile strategy games. Items ranging in price from as little as $1,500 to as much as $15,000 are at the top of the list for Rise of Kingdoms, while other titles such as WOS: Whiteout Survival, Last War: Survival, Brawl Stars, and Top War have items costing up to $149,000.
Interestingly, according to Sensor Tower demographic data, game has the highest percentage of players under 25, at around 19%, compared to competing titles. The low item prices are likely contributing to the game’s accessibility by allowing younger players to participate without financial burden.
Rise of Kingdoms reviews and audience insights
When analyzing Rise of Kingdoms user reviews, “free-to-play” was one of the most frequently mentioned terms in positive reviews. It indicates that players appreciate that they can enjoy the game at little or no cost.
According to Sensor Tower Audience Insights, the top personas in Rise of Kingdoms are gaming-related: compared to the general population, Rise of Kingdoms players are:
- 584% – core gamer
- 173% – casual gamer
- 173% – hyper-casual gamer
This is not the case for other leading mobile strategy games such as WOS: White Out Survival and Last War: Survival, indicating that Rise of Kingdoms appeals to a wide range of gamers, from core gamers to hyper-casual gamers.
Among the top five-grossing mobile strategy games, Rise of Kingdoms ranks #2 in time spent and #1 in average sessions, confirming the game’s high engagement. This demonstrates the game’s ability to keep players interacting with the content and playing for extended periods.
Rise of Kingdoms continues to dominate the mobile strategy game market, demonstrating strong revenue performance and high player engagement across multiple key markets.
