Roblox acquires virtual gamified social events maker TriplePlay

The Toronto-based start-up was founded two years ago.
TriplePlay and Roblox logos

The online game platform and game creation system Roblox has acquired TriplePlay, a platform designed to bring employees together and strengthen friendships with virtual gamified social events. The news of the acquisition was announced on Friday by the CEO and co-founder Mark Hlady on LinkedIn, but the sale amount was not disclosed.

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TriplePlay was founded in 2020 for remote and hybrid work environments. TriplePlay creates virtual events for companies and brings its workers together. The platform offers options like live entertainment, games, and chat rooms. All these built-in options help employees spend quality time together and have fun.

Essentially, the platform offers new ways for employees to interact and become friends because TriplePlay states that according to HBR when employees are friends at work, they engage with each other seven times more than usual. The company focuses on turning co-workers into friends to boost workplace productivity.

The company shared the following statement on its official website:

“Roblox’s vision is to reimagine the way people come together to connect, create and express themselves through immersive, interactive shared experiences. We share this vision. At Roblox, our team will help deliver an incredible immersive experience to Roblox’s 58 million plus daily active users on an expanding variety of platforms and operating systems.”

Milad Alucozai of BoxOne Ventures, TriplePlay Investor, added:

“Mark’s team reimagined the employee experience from the ground up and quickly became the go-to platform for building community across remote companies. We are thrilled to see TriplePlay joining the Roblox family and excited for the future.”

After being acquired, TriplePlay will terminate user access to TriplePlay on September 30, 2022. All user data associated with your TriplePlay account will be deleted.

TriplePlay has previously raised $1 million in seed funding from Goodwater Capital, N49P, Box One, and angel investor Charlie Sonhurst. The company has worked with clients including Deloitte, KPMG, Terrace, Sarton, and Hi-Mama.

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