Dream Games’ successful title Royal Match is a free puzzle game that the players can play alone or compete with each other in events. With no wifi connection requirement during the single-player game, it offers accessibility and convenience to players. İstanbul-based game developer Dream Games set out to expand the game’s audience and success with its first TV commercial campaign titled “Get the Royal Treatment!”
Dream games announced the campaign on its official LinkedIn account saying:
“We are excited to launch our first TV campaign for Royal Match. During this first campaign, we will reach over 186 million people in the United States, and there will be over 2 billion exposures!”
The TV ad is a royal-themed commercial with different individuals treated like royalty while playing the game. Ending with the camera focusing on the game’s logo on a billboard, along with the voice-over saying, “Get the royal treatment! Join the millions playing Royal Match today.”
The campaign plans to reach 186 million people in the U.S. through 2 billion exposures. The largest part of the game’s revenue is from the U.S., according to AppMagic data, and it makes sense that the company invests in the same region.
