Samsung Electronics announced the expansion of its mobile cloud gaming platform into the European market, giving more players instant access to top mobile games on their Galaxy devices without the need for downloads or installations.
The beta rollout has begun, starting with the UK and Germany. This phased release introduces access to a growing catalog of premium mobile titles, making it easier than ever for more players to jump in, discover, and play.
Samsung’s Mobile Gaming Hub is being redesigned as the central destination to game on Galaxy devices. Later this year, players can expect more ways to discover games across every genre, along with new innovations that make the Mobile Gaming Hub more intuitive, connected, and social than ever before.
“Nearly a year ago, Samsung officially commercialized our mobile cloud gaming platform in North America, and since then, it has quickly become a preferred distribution channel for our partners to reach millions of Galaxy device owners.
With cloud-first features that allow players to instantly jump into games and smarter discovery tools, we’re helping games and services reach new audiences, boost engagement, and improve retention. Now we’re expanding that access to Europe.”
Seline Sangsook Han, EVP of Service Business Team, Mobile eXperience (MX) Business at Samsung Electronics
Samsung’s Proven Cloud Gaming Technology Delivers Powerful Growth for Partners
In collaboration with Samsung’s mobile cloud gaming platform, Moloco, the AI performance advertising company, is driving consistently strong results for mobile game advertisers through Moloco Ads, an AI-powered advertising platform built to deliver real business outcomes for mobile marketers. Advertisers consistently saw better 30-day return on ad spend (ROAS) over the course of a six-month campaign.
“As an AI performance advertising company, Moloco helps mobile app publishers and marketers drive growth and monetization through AI-powered solutions that deliver measurable results in a privacy-first environment.
Our partnership with Samsung enabled us to acquire higher-quality users for its cloud gaming platform more efficiently, showcasing how our AI models maximize both ROAS and user engagement across Moloco’s global ecosystem of mobile apps.”
Ikkjin Ahn, CEO at Moloco
SpinX Games has run multiple user acquisition campaigns on Samsung’s mobile cloud gaming platform using Moloco Ads. These campaigns resulted in a 100% higher 30-day ROAS for comparable campaigns, showcasing the value of cloud distribution and strong potential for long-term investment value.
“Launching a portfolio of our games through Samsung’s cloud gaming platform has proven the power of instant access, removing barriers and allowing players to jump into the action with just one tap. The early results have been impressive and clearly highlight the value of cloud-based distribution, making Samsung’s Galaxy platform a key part of our user acquisition strategy.”
Cameron Zhang, CEO at SpinX Games
This news comes as the company enacted changes to its public terms earlier this year, introducing an 80/20 revenue share model for games on the Galaxy Store. The new model, which includes titles built on Samsung’s exclusive mobile cloud gaming platform, puts more funds back into the hands of developers and publishers to efficiently grow and scale their business, while providing strong incentives for more partners to join Samsung Galaxy’s growing ecosystem.
