In an era dominated by mobile technology, app usage has surged to unprecedented levels, defying economic challenges. While spending in gaming faces the impact of inflation, app usage remains resilient, experiencing significant growth year over year.
According to recent data, the weighted average of time spent on mobile devices across the top 10 markets exceeded 5 hours in 2023, marking a 2% increase compared to the previous year. Moreover, global consumer spending on mobile apps rebounded strongly in 2023, rising by 4%, following a 2% decline in 2022.
Data.ai released the “State of Mobile 2024” report to assist businesses in optimizing their mobile performance in this dynamic landscape. This report offers invaluable insights into market trends, industry dynamics, best practices, and top charts spanning 11 sectors and 30 markets.
In the extensive 100+ page report, readers will find detailed analyses on various aspects, including:
- Identify high-growth sectors and emerging trends to disrupt the mobile landscape in 2024.
- The transformative role of artificial intelligence (AI) across industries such as retail, travel, and food delivery.
- Comprehensive breakdowns of top-performing apps and games dominating regional markets.
- The influence of global trends on critical metrics such as app usage, downloads, time spent, and revenue, and their implications for business objectives.
With insights from the report, businesses can better understand the mobile landscape and tailor their strategies to capitalize on emerging opportunities and navigate challenges effectively.
