Global video game commerce company Xsolla has announced that its new CMO will be Berkley Egenes. Over the past 22 years, Egenes has been leading marketing organizations focused on driving engagement and results at the intersection of brands and technology.
The experienced executive worked in blue-chip companies, such as Ghost Gaming, NEXT VR, Alcatel, TCL, VIZIO, Kellogg’s, AB-InBev, NASCAR, IBM, Walmart, and CVS. His efforts helped brands and organizations raise their visibility, perceptions, and experiences in the global marketplace.
For the past two years, he has been operating as the company’s Vice President of Global Marketing. The newly-appointed Chief Marketing Officer of Xsolla shared thoughts and comments on the company’s direction:
“With more than 600 employees across the globe, it is important we continue to produce consistent messaging and creative delivery of the Xsolla brand from both a localized and global perspective. The company’s story in how we help video game developers and publishers succeed will continue to be shared and amplified effectively to build excitement internally and externally for our solutions and products.”
President of Xsolla, Chris Hewish, added some comments:
“Berkley Egenes will bring a wealth of experience to the CMO role. And is a trusted and respected leader and colleague. He will lead our marketing team to succeed with our new and current product ecosystem.”
The new role will allow Egenes to help build on Xsolla’s foundation, aiming to elevate the brand, grow revenue-driven leads, and scale the company.
