Gaming remains a cornerstone of the media and entertainment landscape, engaging millions across generations. The 2024 Global Gamer Study by Newzoo comprehensively analyzes gamer behavior and trends, surveying over 73,000 consumers across 36 markets. This report explores who’s playing and paying for games, the extent of their engagement, and the motivations driving their gaming experiences.
Key Takeaways
- Global Engagement: 85% of consumers worldwide engage with games, 80% actively play, and 64% view gaming content. Engagement includes joining online communities and creating gaming-related content, with Gen Alpha and Gen Z showing the highest engagement rates at over 90%.
- Spending Patterns: Console and PC gamers are the highest spenders, with 22% of console and 15% of PC players spending over $25 monthly. More than half of these gamers allocate $5-$25 monthly for gaming.
- Gaming Trends: Average playtime declines, but many players frequently seek new or trending games. Nearly a third of PC and console gamers often look for new games, with over 80% spending money on games monthly.
Gaming Engagement Today
- Generational Differences: Younger generations, especially Gen Alpha and Gen Z, are more engaged with gaming across various dimensions, including playing, viewing, and participating in gaming communities. Gen Alpha, in particular, spends more time on games than social media.
- Preferred Genres: Adventure, Fighting, Racing, and Shooter games are most popular among younger gamers, while older generations prefer Puzzle games. Minecraft, Fortnite, Call of Duty, and Grand Theft Auto are among Gen Z’s favorite franchises.
Motivations and Opportunities
- Motivations for Playing: PC and console players are motivated by vast open worlds, engaging stories, and optional tasks within games. Inclusive storytelling and cultural representation are also significant factors for these players.
- Market Opportunities: Understanding gamer motivations and behaviors can help identify valuable player segments. Engaging with players across multiple dimensions, beyond just providing a playable experience, is crucial for reaching and retaining audiences.
Newzoo’s 2024 Global Gamer Study highlights the dynamic and evolving nature of the gaming landscape. With detailed insights into gamer engagement, spending, and preferences, this study provides valuable information for game developers and marketers to tap into lucrative player segments and enhance their strategies.
For more information, contact Newzoo or visit their Global Gamer Study page.
