Founder and CEO of Maliyo Games, Hugo Obi, has shared the 2025 Africa Games Industry Report. Maliyo Games has worked hard to bring this report to life, going above and beyond to contribute to the growth of Africa’s vibrant ecosystem.
The 2025 Africa Games Industry Report is an in-depth exploration of Africa’s games ecosystem, providing essential data, insights, and narratives from across the continent.
Now, in its second edition, the report continues to be a benchmark resource for understanding the trajectory of Africa’s games industry, from emerging studios to the evolving development landscape for mobile, console, and PC games.
Here are some of the highlights from the report:
State of the industry in 2024
- The global gaming industry is experiencing remarkable growth, driven by new technologies and shifting player interests. In 2024, the industry’s revenue is expected to exceed $187 billion, backed by a player base of over 3.42 billion worldwide.
- Mobile gaming continues to dominate, generating around $92 billion in revenue. This is supported by the widespread adoption of smartphones, particularly in emerging markets.
- Console gaming remains strong, projected to reach approximately $51 billion, with a loyal fan base drawn to high-quality, premium offerings.
- PC gaming, known for its versatility and cross-platform reach, retains a significant share, appealing to a diverse player base.
Collectively, these trends highlight gaming’s evolution into a dominant global entertainment medium, with diverse platforms attracting a broad range of players and driving innovation across the industry.
Revenue by Region
In 2024, the global games industry revealed a distinct divide between established markets, such as Asia-Pacific and North America, and emerging yet smaller markets, including Latin America and the Middle East & Africa.
The Asia-Pacific region leads the global market, fueled by China’s $45.0 billion contribution, while North America, with $47.0 billion generated by the U.S., remains a strong contender.
Combined, these regions account for nearly 50% of global consumer spending on games, with North America alone contributing 27% of total global revenue.
Nevertheless, growth trajectories paint a contrasting picture. While North America experiences modest growth of +0.6% year-over-year, driven by a slowdown in the console gaming segment, Latin America and the Middle East & Africa showcase robust expansion, with growth rates of +6.2% and +8.9%, respectively.
Emerging Regions – Türkiye, India, Brazil and Africa
Emerging regions such as Türkiye, India, Brazil, and Africa are driving new waves of engagement, bringing unique market dynamics to the forefront and reshaping global gaming trends.
Türkiye’s games industry is experiencing rapid growth as a mobile-first market. According to the latest data, the Turkish gaming market generated approximately $580 million in revenue in 2023, supported by a robust base of 47 million gamers.
In addition to its expanding market size, Türkiye’s gaming sector has also garnered significant investment interest, with 40 investment deals completed in 2023, totaling $30.2 million.
The 2025 Africa Games Industry Report shows growth in the region
Africa’s games industry is growing rapidly, with revenues projected to exceed $1 billion by 2024.
This expansion is primarily fuelled by mobile, which makes up nearly 90% of the market due to high smartphone accessibility and affordability.
Local studios like Maliyo Games, Kiro’o Games, and Nyamakop are creating culturally relevant content that appeals to African audiences while positioning themselves to compete globally.
While mobile gaming continues to lead Africa’s games market, console and PC gaming are gradually gaining traction in countries like Nigeria, South Africa, Morocco, and Algeria. In these regions, competitors like PlayStation and Xbox have made significant inroads, fostering a growing audience for console gaming.
Similarly, PC gaming is expanding, with studios like South Africa’s Nyamakop developing games specifically for this platform.
Esports is also rising, with popular tournaments like Comic Con Africa and the African Esports Championship attracting regional interest.
Get the full version of the report
The Africa Games Industry Report is a product of Maliyo Games, a pan-African games development studio headquartered in Lagos, Nigeria. Last December, Maliyo Games launched the first edition of the Report to industry experts, policymakers, and entrepreneurs.
The full version of the “2025 Africa Games Industry Report” is available to everyone and can be downloaded from here.
Hugo Obi
Founder and CEO of Maliyo Games
