Apex Legends Mobile has surpassed 26 million downloads based on data from Appmagic. In addition, the game generated more than $20 million in revenue with these downloads.
Apex Legends, which is a very popular battle royale game on the computer and made a lot of noise when it was released, got a mobile game last May. One of the first PC games we saw in the battle royale field for mobile devices was PUBG: Mobile. The game, which was released on mobile devices quite a long time before its competitors, still continues to dominate all the lists today.
Focusing its advertising strategy on Southeast Asia, South America, Oceania, and North America, Apex Legends Mobile received the most significant portion of downloads from the USA with 6.2 million. At the same time, Brazil ranked second with 2.2 million and Japan third with 1.9 million downloads.
Southeast Asia-focused advertising strategy seems to have worked. Looking at the game’s earnings ranking, it earned $7.4 billion in revenue from Japan. Japan was followed by the USA with a revenue of $6.75 million, Thailand with $737,000, and Malaysia with $407,000. When we look at the list, we see a strange regional distribution. It is not difficult to say that Thailand and Malaysia are making a profit thanks to these ads. If you want to learn the creative elements and strategy of the game in detail, you can click here.
For now, we don’t know if Electronic Arts are happy with the performance of Apex Legends. Still, the big tech company wants to increase its activities in the mobile game market. Around this time last year, Electronic Arts bought Glu Mobile for $2.1 billion.
The game made 4.8 million in revenue in its first week after its release in May. At the end of the thirty-day, we see that the game has reached 22 million downloads and approached 15 million dollars in revenue. We see the hype period in revenue and download processes has finished and evolved to normal.
Thanks, Mobilegamer.biz for sharing the news and this valuable data!
