France-based board, card, and role-playing games publisher Asmodee has announced the acquisition of VR Distribution. With this move, the company plans to expand its endeavors in the UK, New Zealand, and Australia.
Related: Playstudios acquires casual mobile game developer Brainium
VR Distribution employs 46 people in its offices and expanded into the UK back in 2018. The company was founded in 2014 by CEO Mark Rosser and CFO Daniel Venning. Although a relatively new entity, VR Distribution has partnerships with big names such as Duncan, Amigo, Kosmos, Cards Against Humanity, and Catan.
Asmodee will strengthen its hand in tabletop and card game distribution with the acquisition, especially in regions where VR Distribution is prominent. The two companies have already had a partnership for the past six years. CEO of Asmodee Group, Stéphane Carville, shared these comments about the purchase:
“VR Group will help us bring our games to more players than ever before. Asmodee has trusted VR Group as a distribution partner for six years, and this step will strengthen Asmodee’s position in Australia, New Zealand, and the UK as a publisher of great games and long-lasting entertainment.”
VR CEO Mark Rosser also had some statements:
“We are excited to become a part of the Asmodee family and continue to grow the board game culture in Australia with them by our side.”
Daniel Venning, CFO of VR, added:
“This is a great opportunity to take the business to the next level and cement VR as the premier source of highly popular tabletop gaming products to the Australia and New Zealand markets.”
Asmodee has been having an exciting month in October. The company recently launched a new initiative dubbed “WELCOME by Asmodee” to help game publishers with their distribution needs.
