The French board games, card games, and role-playing games publisher Asmodee announced a new initiative dubbed “WELCOME by Asmodee” to help game publishers with their distribution needs, whether they be local or global or as the company puts it, “everything in between”.
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This new initiative will have industry experts and sees Adrien Reaux at the helm of it. Through this program, Asmodee will offer its unique know-how in this specific area of publishing and personalized market solutions for game publishers. The Welcome team will work with each publisher to develop a tailored strategy to meet their distribution needs.
The gaming entity also says “publishers with established titles” can team up with Asmodee for a licensing or distribution deal and adds that this includes translation and localization services.
The French board, card, and role-playing game giant says it’s open for anyone to apply to this new entity, provided they already have a game and they aim to make it global. Having said that, the official press release they published mentions offering help at a local level as well.
Adrien Reaux, Head of WELCOME by Asmodee said, “Asmodee has built a robust organization of studios that publish some of the world’s best games,” and added, “With WELCOME by Asmodee, we will highlight the up-and-coming successes and make it that much easier for companies to connect and operate with our global network of distributors.”
Welcome is already accepting game applications, but if you want to meet the actual people behind the project, they’ll be at Nuremberg Toy Fair in February 2023. Welcome by Asmodee team is based in France, but it’s active across all the markets Asmodee is present.
A side note for the curious ones. Asmodee Digital and Asmodee are separate, and the former rebranded as Twin Sails in mid-August this year.
