Liftoff report reveals iOS user acquisition costs triple compared to Android
The 2023 Casual Gaming Apps Report by Liftoff has found that user acquisition costs are three times higher on iOS compared to Android. The report also reveals that simulation games have the lowest cost per install, while hyper-casual and puzzle games are the most significant drivers of installs across all genres.
Nordcurrent achieves significant revenue growth through intrinsic in-game ads
Nordcurrent, the mobile game developer behind the hit game Cooking Fever, has seen significant revenue growth after implementing Anzu.io's in-game advertising solution. The companies integrated intrinsic in-game ad placements into Cooking Fever's gameplay, allowing advertisers to serve banner ads to complement the game experience.
How to Stay on Top of Hyper-Casual Game Trends
Discover how industry leaders stay ahead of the game with insights on identifying hyper-casual game trends. Learn the best practices for analyzing game dynamics, tracking mobile market trends, and identifying social trends to engage target audiences.
Did Frank O’Connor, Halo’s Franchise Director, leave Microsoft?
Recently Joseph Staten left Microsoft. In a week, Windows Central noticed and pointed out that Frank O'Connor, Halo's Franchise Director had some updates in his LinkedIn profile, indicating that he left Microsoft, causing much speculation.
Hadi rebrands, relocates its headquarters, and raises $5.3 million
Grand-Attic, a mobile game studio formerly known as Hadi, has secured $5.3 million in funding led by the Makers Fund. The investment will be used to develop casual mobile games. The İstanbul-based company also moves its headquarters to London.
RPG generated 31% of overall mobile game revenue in 2022
In 2022, RPG games were the top-grossing mobile game genre globally, contributing 31% to total in-app purchase spending. Despite an 8% decline in revenue, mobile games are expected to generate $315 billion in 2023, with more than 1.93 billion total players.