New Research: DTC Already Represents a $17Bn Market in Mobile Gaming
A new survey of 1,200+ game developers reveals that direct-to-consumer monetization now
Author: Mobidictum
AppsFlyer secures investment from Moloco, Google, Meta, and Unity
The investments will help advance the accuracy, richness, and reach of measurement
Micro-Horror games in Vietnam (Part II): UA Creatives, Localization & Market Expansion Strategies
A strategic analysis of category growth, gameplay mechanisms, creative/user acquisition (UA) frameworks,
Voodoo’s new “Big Three” signals its evolution beyond hypercasual
French mobile games publisher Voodoo has successfully expanded beyond its hypercasual roots,
Micro-Horror games in Vietnam (Part I): UA Creatives, Localization & Market Expansion Strategies
A strategic analysis of category growth, gameplay mechanisms, creative/user acquisition (UA) frameworks,
How The One Game Studio hit 170% D1 ROAS and 1.26x Ad LTV Lift with ByteBrew Ads
A new case study explores how The One Game Studio used ByteBrew