Diablo IV passes $666 million in sales and breaks all-time record

Within five days of launching, Diablo IV sell-through is the box-office equivalent of the biggest opening week of the year.
Diablo's Lillith posing in a menacing way.

Diablo IV had the best-selling opening in Blizzard’s history, passing $666 million in sales in the first five days following its June 6 launch. The game became Blizzard’s fastest-selling game ever. Previously, World of Warcraft: Shadowlands held the title of the “fastest-selling PC game of all time” at Blizzard.

Diablo players have already played more than 276 million hours, or more than 30,000 years. “On behalf of Blizzard, we want to thank the millions of players around the world who are immersing themselves in Diablo IV,” said Mike Ybarra, President of Blizzard Entertainment. “Diablo IV is a result of our incredible teams working together to craft and support genre-defining games, build legendary worlds, and inspire memories that will last a lifetime. We’re humbled by the response, proud of the team, and remain committed to listening to our players and ensuring Diablo continues to exceed expectations for years to come.”

Blizzard also shared some statistics for the game:

  • 276 billion demons killed since Early Access: nearly 35 times the global population.
  • Players have been vanquished over 316 million times
  • …over 5 million of those vanquished were at the hands of the Butcher.
  • But they’re not falling alone – players have created a party with friends over 166 million times.
  • 163 players have made it to the maximum level in Hardcore mode, where deaths are permanent.

Diablo IV was the #1 game on Twitch from Early Access on June 1 through June 9, breaking Blizzard records for both hours streamed and watched over a similar period.

Diablo IV is available now, featuring cross-platform play and cross-progression on PC, Xbox Series X|S, Xbox One, PlayStation 5, and PlayStation 4, plus up to four-player co-op, including two-player couch co-op on consoles.

next: Games announced at Xbox Games Showcase 2023

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