Entravision, a leading company in the digital advertising solutions industry, has successfully acquired BCNMonetize, a prominent global mobile app marketing solutions company based in Barcelona, and one of the sponsors of Mobidictum Conference 2022. The strategic acquisition expands Entravision’s service portfolio in Europe and the Middle East while bringing on board a team of skilled professionals specializing in e-commerce, entertainment, and games.
BCNMonetize is renowned for its expertise in mobile user acquisition, retention strategies, and customer engagement solutions within the mobile app market. Trusted by numerous well-established brands worldwide, BCNMonetize offers performance-based solutions and serves over 100 clients in various sectors, including e-commerce, entertainment, and games. This acquisition enables Entravision to strengthen its presence in Spain and venture into Türkiye, a new market for the company, with the added advantage of an international team of mobile marketing specialists.
Chris Young, Interim CEO & CFO of Entravision, said:
“We welcome BCNMonetize and its outstanding team of specialists as we further our commitment to being a preferred growth partner for brands in more than 40 countries. This acquisition bolsters Entravision’s sales execution capabilities and allows us to keep capitalizing on the thriving global app market, with global mobile app user spending projected to increase from $469 billion in 2022 to $613 billion in 2025. We believe the addition of BCNMonetize will strengthen our foothold in new and emerging markets and advance our strategy to become one of the world’s largest digital advertising solutions companies.”
Emre Atalay, Co-Founder and CEO of BCNMonetize, commented:
“We are excited to join the Entravision team as we continue to provide customized solutions for mobile app marketers around the world. I am confident the combination of our expertise and Entravision’s technology, scale, and international presence will deliver best-in-class results for our brands and clients.”
The acquisition will fully integrate BCNMonetize’s highly complementary product offering into Entravision’s existing mobile growth solutions business, a key focus within its Digital segment. All employees of BCNMonetize will be retained, ensuring continuity and leveraging their expertise within the merged entity.
