While the original Fall Guys is doing incredibly well, there’s a clone out there named Stumble Guys by Kitka Games that’s doing quite well on mobile. The original Fall Guys by Mediatonic isn’t available on mobile devices, hence one could argue Stumble Guys is just filling the gap while making a decent profit.
Stumble Guys is an obvious clone; from its name to gameplay and the available maps, the cute battle royale title is just the mobile version of the original. Clones of successful PC and console titles are anything but new though. However, there are gazillions of clones popping up day in and day out, hence Kitka Games must have done something right somewhere along the way since the game has seen over 160 million downloads and over $21 million in revenue in its lifetime per data coming from Appmagic.
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Mobilegamer.biz‘s Neil Long points out an interesting fact after examining the data thoroughly, that the game gained traction after Kitka Games made a big investment in user acquisition at the end of 2021. The investment strategy seems to be based on influencer marketing, considering how the game made a huge splash after several big-time YouTubers and streamers picked the game up and prepared content for it.
Kitka Games may have invested in keyword marketing as well since almost every search query for “Fall Guys Mobile” and its variations lead to Stumble Guys in 2022. This could be the result of the game becoming highly popular of course.
Stumble Guys didn’t do that well, till the start of 2022, and past April 2022 it saw a major increase in downloads, reaching over 300k to 500k downloads per day. It will be interesting to observe if Epic-powered Fall Guys ever make it to Android and iOS devices to dethrone its clone.
