GEEIQ has announced a new $6.8 million funding round aimed at expanding its analytics and intelligence platform focused on gaming and virtual worlds. The investment round was led by YFM Equity Partners, with participation from GFR Fund, Haymarket Ventures, and existing angel investors.
Founded in London, GEEIQ positions itself as an analytics layer for brands operating across gaming platforms and virtual spaces. The company works with major global brands, including Walmart, Coach, L’Oréal, NASCAR, and Warner Bros. Discovery, to measure engagement and performance across platforms such as Roblox, Fortnite, and ZEPETO.
The new investment will support the next phase of growth as brands continue increasing their presence inside gaming ecosystems and virtual experiences. GEEIQ says its platform helps companies understand audience behavior, campaign effectiveness, and broader trends across virtual worlds.
The funding follows GEEIQ’s earlier Series A round announced in 2023, when the company raised approximately $8.2 million to grow its metaverse and gaming intelligence operations. At the time, the company highlighted growing demand from brands seeking measurable ROI from virtual world activations and gaming-focused campaigns.
