Japanese smartphone app development agency and hyper-casual game publisher FanCom has announced a business alliance with Luckmon Inc, based in Irvine, CA. The partnership marks the introduction of Luckmon’s mobile gaming platform to Japanese audiences, starting on April 5th, 2024.
Luckmon, a popular platform for mobile gamers, debuted in the US on Google Play in September of 2022, amassing over 500,000 downloads and boasting a user base of 1 million gamers nationwide. This recent collaboration between Fan Communications Global and Luckmon signifies an exciting expansion into the Japanese market.
Tetsuya Endo, CEO of Fan Communications Global, expressed his enthusiasm, stating, “Luckmon is already embraced by over 1 million mobile gamers in North America. Leveraging our expertise in marketing solutions and agency business, we are committed to delivering the value of Luckmon to Japanese mobile gamers and expanding opportunities for advertisers.”
David Son, CEO of Luckmon, shared his excitement about the partnership, saying, “We are thrilled to bring Luckmon’s services to Japan. Together, we aim to create a service that seamlessly connects users and advertisers in the domestic mobile game market, unlocking new realms of fun and innovation.”
With this collaboration, Fan Communications Global and Luckmon aim to transform Japan’s mobile gaming, providing gamers rewards and advertisers opportunities for engagement.
The Japanese gaming market accounts for 16% of the worldwide gaming market. As the third-largest market in the world, the estimated market size, according to Statista, is around $40 billion. This includes all the gaming-related industries, from hardware to in-game advertising —mobile games revenue accounts for over $15 billion, estimated to exceed $20 billion in 2028.
