Pragma & FirstLook gg's logos on the left, Adrian Arbeloda photo on the right

FirstLook & Pragma promote Adrian Arboleda to Director of Business Development

Adrian joined in February 2025 as a Business Development Manager and quickly progressed, earning a promotion to Senior Business Development Manager in October 2025 before moving into this new role.

During his time with FirstLook & Pragma, Adrian has led the full sales cycle, delivered product demonstrations, and worked cross-functionally with product, engineering, and customer success teams.

He has also played a key role in scaling from a small group of early adopters to hundreds of teams, including leading publishers such as Krafton, EA, Scopely, Sony, Xbox, and ArenaNet.

In his new position, Adrian will play a more strategic leadership role, with increased influence across the organisation.