Licensing.biz revealed that Fauna Entertainment will handle licensing and merchandising for the Turkish market of TinyBuild‘s hit video game IP, Hello Neighbor.
Hello Neighbor is a horror survival game with over 100 million mobile downloads and over 5 million book sales worldwide. The game is also available on major platforms, including Xbox, PlayStation, and Nintendo Switch.
Fauna Entertainment is an Istanbul-based company that specializes in the development, production, distribution, licensing, and brand management of kids & family content. They have been appointed as the licensing and merchandising agent for the Turkish market and will handle the product and book releases within the territory.
The agreement with TinyBuild is part of Fauna’s wider strategy to expand into various markets and models and explore new opportunities. The Turkish marketplace is currently valued at over $200m.
This is an exciting opportunity to not only bring in popular, but also quality brands for the Turkish market.
Fauna’s Business Development Director, Beti Hekimoglu