Fetch Play allows users to earn Fetch Points by playing popular, free mobile games available on Android and iOS platforms. Users can accumulate Fetch Points by reaching milestones, completing in-game challenges, and engaging with various gaming titles featured in the Fetch Play library.
Since its launch, Fetch Play has gained significant traction among users, with Play-engaged individuals collectively earning over 10 billion Fetch Points, equating to approximately $10 million in gift cards. On average, engaged users have earned 6,700 Fetch Points, demonstrating high participation and interest in the rewards-for-gaming experience. Notably, Fetch Play has contributed to increased user retention, with 85 percent of engaged users maintaining regular engagement with Fetch through weekly receipt scanning.
Wes Schroll, CEO and Founder of Fetch expressed enthusiasm about Fetch Play’s role in enhancing user experiences within the Fetch ecosystem. He highlighted Fetch’s commitment to providing moments of joy to users and emphasized the platform’s evolution beyond rewarding consumers for purchases to rewarding them for gaming activities. Fetch Play aims to capitalize on the growing interest in gaming and offer users an additional avenue to accumulate rewards.
Fetch Play also provides opportunities for brands to connect meaningfully with Fetch’s 11 million weekly users. By leveraging in-game data, Fetch Play enables brands to craft personalized offers and promotions within gaming environments, increasing brand awareness and engagement. Integrating Fetch Play into Fetch’s ecosystem aligns with Fetch’s broader vision of fostering long-term relationships between brands and consumers.
Jonas Thiemann, Managing Director at adjoe and CEO & Founder of adjoe parent company applike group, emphasized the significant potential of consumer gaming in advertising and enhancing customer lifetime value. Thiemann expressed excitement about adjoe’s collaboration with Fetch to enhance user loyalty and deliver enhanced user experiences to millions of Americans while facilitating brand-consumer interactions.
To further enhance Fetch Play’s functionality and explore new opportunities for user engagement and brand partnerships, Fetch has appointed Marc Bearman as General Manager of Fetch Play. Bearman will collaborate with Thomas Yannopoulos, VP of Revenue, Americas at adjoe, to drive the expansion and optimization of Fetch Play within the Fetch ecosystem, solidifying Fetch’s position in the rewards-for-gaming landscape.
