Nazara Technologies, India’s only listed games company and a multi-million dollar diversified gaming & sports media platform, has acquired UK-based gaming studio Fusebox Games for $27.2 million.
Founded in May 2016, Fusebox Games is a mobile-first game development studio, focuses on interactive stories. Their first game was The X Factor Life. With their second game, Love Island: The Game, they have found a massive hit and built up a massive franchise. As of October 2023, their games have 25 million installs.
Love Island’s primary target markets include US, UK, Australia and Canada, Switzerland, Sweden, Denmark, Norway, New Zealand among others. The company has 30 employees primarily based in the United Kingdom.
“We see a large opportunity in building an IP-based global gaming business that benefits from our core base in India where we can support global studios through enhanced user acquisition strategies, data analytics, live operations and new initiatives such as implementing our in-house AI playbook.”
Nitish Mittersain, Founder & CEO of Nazara
About Nazara Technologies Ltd.:
Nazara is India’s only listed gaming and esports company, with majority ownership of several leading gaming and esports brands with presence in India, the US, and other global markets. In esports, Nazara has India’s leading esports platform NODWIN Gaming and Sportskeeda/Pro Football Network in the sports media space.
Nazara’s offerings in the interactive gaming segment include gamified early learning ecosystems like Kiddopia and Animal Jam, India’s most popular cricket simulation franchise, World Cricket Championship (WCC), and a wide portfolio of casual games distributed through telco partnerships in many emerging markets.
Additionally, Nazara controls Datawrkz, a digital ad tech company supporting its portfolio companies and external clients with demand-side user acquisition and supply-side ad monetization services.
About Fusebox
Fusebox is a mobile free-to-play studio based in the UK that specializes in interactive story games. The studio has a proven pedigree of delivering narrative-based content, with its flagship title Love Island.
The business has grown into the genre leader for IP-based interactive story games, maintains strong relationships with global rights holders and has a reputation for delivering high-quality content that unlocks additional value and revenue streams for brands.
