Live-service game and creator platform, Nexus, has announced raising $10 million in a funding round led by Griffin Gaming Partners. The round saw participation from Sony Innovation Fund, Valhalla Ventures, and existing Nexus investors, including Pace Capital and S3 Ventures.
Nexus’s in-game software enables video game developers to build native Support-a-Creator programs into their games, letting development teams focus on perfecting their games. The company also manages global payouts, taxes, performance data, and analytics, along with establishing influencer relationships, marketing, and activations.
Justin Sacks, CEO of Nexus, commented:
“This investment will allow us to continue building out the self-service side of the Nexus platform, which will enable rapid implementation of Support-a-Creator programs, helping publishers and content creators succeed in the ever-evolving video game industry. We are grateful for the support of our investors and are excited to use this funding to bring even more value to our creator and game dev partners.”
Nick Tuosto, Managing Director and Co-Founder of Griffin Gaming Partners, also shared thoughts and feelings:
“We’re excited to back Justin and the team at Nexus, bringing the best of performance marketing to gaming influencers. We see Nexus’ technology and know-how as best-in-class at enabling creator programs for games. These programs can make all the difference in reaching players authentically in an increasingly crowded marketplace.”
Joseph Tou, US Managing Director at Sony Ventures, added:
“We believe creators and influencers are core to the future of entertainment, particularly in areas like live service games. We are thrilled to support Nexus as they strengthen the relationship between publishers, content creators, and gamers by streamlining services to align all three critical parties.”
The company has recently launched several Support-a-Creator programs for publishers like Capcom and Hi-Rez Studios and games, including Bloons TD 6, Fangs, and Splitgate. Nexus noted positive feedback with increased playtime, improved conversion of non-purchasers, player re-engagement, and increased spending of regular purchasers.