Philips Norelco American brand for electric shavers has recently launched Shavetopia on Roblox. With Shavetopia, users can change the facial hair on their avatars.
The official press release states, “Through November 30th, 2022, everyone – regardless of gender identity or ability to grow a mustache – is encouraged to participate in Movember virtually by purchasing one of Movember’s facial hairstyles in the Avatar Marketplace for their Roblox avatar.“ Movember is an annual global event involving the growing of mustaches during the month of November to raise awareness of men’s health issues.
Mark Hedstrom, Movember US Country Director said “We’re thrilled to join forces with Philips Norelco for the second consecutive year. We believe that Shavetopia will help raise awareness for men’s health issues among new audiences.“
Shavetopia will provide visitors to try virtual hairstyles and play mini-games. Each game will feature unique Philips Norelco power-ups. Philips Grooming and Beauty Marketing Director said “With our purpose of improving people’s lives at the forefront of everything we do, Philips is taking our philanthropic efforts into exciting new territory by applying that purpose to self-expression and confidence in both the real world and virtual worlds.”