Game developer Gamefam has announced a partnership with Paramount Consumer Products and Nickelodeon. The collaboration aims to bring two fan-favorite franchises, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, to the Roblox platform.
According to the press release, Gamefam looks to utilize its strengths and team of native Roblox developers to create exciting and immersive new entertainment experiences to celebrate beloved IPs from the Paramount portfolio.
Doug Rosen, Senior Vice President, Games and Emerging Media at Paramount, commented:
“We are creating immersive new experiences on Roblox to let the millions of SpongeBob SquarePants and Teenage Mutant Ninja Turtles fans inside these worlds play and explore alongside the iconic characters they know and love.
“Expanding both franchises to new platforms is a critical part of our gaming strategy. Gamefam’s expertise in creating and managing live-operated worlds at scale makes them an ideal partner for us to connect audiences with our content on Roblox.”
Ricardo Briceno, Chief Business Officer at Gamefam, added:
“We are honored to partner with Paramount to bring these iconic properties to new audiences in metaverse gaming. Globally beloved fan-favorite properties like SpongeBob SquarePants and Teenage Mutant Ninja Turtles are the exact types of brands Roblox audiences engage with on a massive scale. Gamefam is uniquely positioned to make them successful on the platform.”
Gamefam currently operates the largest network of titles on Roblox, with over 25 million daily game sessions and 115 million hours of engagement each month. The company has over 30 live games, including Sonic Speed Simulator, Twilight Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon, Starving Artists, and Hot Wheels Open World.
