Mobile games publisher Homa announced a strategic partnership with 8SEC, a pioneering game studio in the hybrid-casual space. The collaboration aims to accelerate the growth and advancement of the hybrid-casual genre. By leveraging their expertise and shared commitment to pushing gaming boundaries, Homa and 8SEC seek to benefit players and the industry.
The hybrid-casual genre has experienced remarkable growth in recent years. According to the “Hybrid-casual Games Playbook” by Homa and Sensor Tower, hybrid-casual games garnered over 5 billion downloads in 2022, reflecting a 3% increase from 2021. Additionally, revenue in the genre nearly doubled over the past two years as developers honed the balance between monetization and player experience. Given these advantages, game developers are encouraged to explore this genre, which offers more engaged players, impactful advertisements, and reasonable production costs.
In light of this context, 8SEC and Homa have joined forces to enhance and launch Merge Army, a highly anticipated hybrid-casual game scheduled for release in September.
Under this strategic partnership, Homa will focus on refining the game’s core loop, developing a meaningful meta layer of progression, and establishing an efficient economy that delivers a personalized and engaging player experience with maximum value. Homa will also provide valuable support in content development, user acquisition, and ad monetization. Olivier Le Bas, Co-Founder, and CRO at Homa, expressed enthusiasm, stating:
“We are excited to collaborate with an experienced hybrid-casual studio like 8SEC to launch another potentially successful game. At Homa, we are strengthening our hybrid-casual division and remain committed to providing the best expertise and tools through Homa Lab to help studios create the most robust hybrid-casual games on the market.”
Meanwhile, 8SEC has gained widespread recognition in the hybrid-casual genre for developing enjoyable and innovative games played by millions worldwide, including Hero Squad, Idle Army, and Trivia.io. Louis Giraud, Co-Founder, and CEO at 8SEC, expressed confidence in the partnership, stating that combining 8SEC’s game development expertise with Homa’s knowledge of hybrid-casual and publishing capabilities will yield excellent results.
