The Hyper Games Conference team, which has held online and offline conferences in the past, brought the hyper-casual industry together on September 11, this time with Hyper Games Conference Meet-Up Istanbul 2021. Organized by the successful Ukrainian team, the Istanbul meeting attracted great attention from the hyper-casual industry. There were 52 hyper-casual publishers at the conference, in which more than 180 participants and 18 speakers participated in total. Many people expanded their business networks and chased new business opportunities at the event, which also included Mobidictum on the media side.
Intensely Interested by More than 180 Participants
After the events that had to be held online for the last year due to COVID-19, an offline event came with a surprising move by Hyper Games. Participation in the event held in Kolektif House Maslak was intense and it attracted great attention especially from mobile game developers and publishers. Game developers, who had the opportunity to meet with publishers, had the opportunity to introduce themselves and their games.
Companies and Speakers at the Conference
Popular names of the mobile game industry took part in Hyper Games Conference Meet-Up Istanbul 2021. Many speakers made instructive presentations at the conference, which most game developers attended. The companies and speakers at the conference were as follows;
- Iron Source Regional Sales Lead Aykut Baştürk
- TapNation Head of Publishing Kinsey Dardanus
- Ruby Games Game Designer & Product Manager Kerim Figanioğlu
- 24Play Executive Producer Anton Horbatov
- Udo Games Co-Founder Türker Karahan
- Ducky Co-Founder Alisher Yakubov
- Hyper Games CEO & Co-Founder Eugene Lavrinenko
- DaBomb Games Founder Alp Alioğlu
- CrazyLabs Turkey Lead Onur Uça
- MobileAction Mobile Growth & UA Advisor Yusuf Barutçu
- Pangle Business Development Director (MENA) Efe İncesulu
- Rotatelab Co-Founder Abdurrahman Koçak
- Ducky Co-Founder Alisher Yakubov
- Ging Games Game Designer & Co-Founder Necmi Lider Serçemeli
- Coda Platform Publishing Manager Verda Seneor
- Ancient Peacock Co-Founder Egehan Kırıcı
- Azur Games Publishing Lead Sergey Martinkevich
- Groovy Antoid Game Designer Abdulrahman Adham
The Main Sponsor of the Event was CrazyLabs
CrazyLabs, which was the main sponsor of Hyper Games Conference Meet-Up Istanbul 2021, also attracted attention as the only company that made a Turkish presentation at the conference. CrazyLabs, which we guess is trying to attract the attention of Turkish game developers with this move, introduced its own hyper-casual game accelerator program called “CrazyHubs Istanbul” in its presentation. CrazyLabs Turkey Leader Onur Uça, presenting the program, shared the details of the program with all hyper-casual game enthusiasts in his presentation.
The lack of physical activities due to COVID-19 has deeply affected the gaming industry, like all other industries. We congratulate the Hyper Games team, who took a big risk by organizing such an event or a physical meeting in a country like Turkey, which is very dangerous for COVID-19, and successfully overcame this risk.
We attended the event as the Mobidictum team and closely examined people’s desire to expand their business networks through physical meetings. We can say that the opportunity for game developers and publishers to communicate with each other is one of the cornerstones that makes this event successful. During the conference, the conversations of game developers with publishers during the breaks opened new doors for them. With the afterparty held after the conference, both newly established connections were strengthened and hours of fun were spent with the unlimited drinks and music feast offered under the sponsorship of Pangle.
