Keywords Studios has acquired Helpshift, an innovative consumer-facing digital support platform for $75 million. The terms of the acquisition include an initial cash consideration of up to $60 million, and up to $15 million in cash and shares, depending on financial performance over the next couple of years.
Bertrand Bodson, CEO of Keywords Studios said,
“We are excited to welcome the talented Helpshift team to Keywords after partnering with them for a number of years. We have seen first-hand the power of their technology and its ability to improve player engagement and retention. We believe being able to deliver a holistic player experience solution will be a compelling offering for our clients and further support our strategic partnership ambitions with them. We are really looking forward to working with the team and supporting their growth as we continue to deliver against our long-term strategy for the Group.”
Helpshift is headquartered in San Francisco, with offices in India and the UK, and has developed a market-leading proprietary software-as-a-service (“SAAS”), a customer support automation tool used by clients including Supercell, Tencent, and Zynga.
Keywords Studios is an Irish video game industry services company based in Leopardstown. The Studio works as an external development partner.