A new era begins for AFAR, the first Web3 game of London-based game studio Lava Labs. The firm raised $10 million to develop AFAR, both a game on its own and a platform that includes different games.
Lava Labs defines its vision as building a ‘fun’ and lasting world. Kaya Tilev founded the company in 2019 with the support of experienced names who have worked at companies such as EA, Riot, and Dice. Tilev makes the following statement on the subject:
“Our vision is entirely around ‘fun’ and creating an enduring world. We have been inspired by Pixar and Disney throughout our lives and believe we are in a position to create the next generation of dazzling entertainment through our specialized process.”
The funding round was led by Dialectic. Merit Circle, Dragonfly, Defiance, Razer Computer, Weak Simp Cap, Dapper Labs, Maven11, and some angel investors joined the tour, especially Animoca Brands, whose name we often hear about in blockchain investments.
The investment round was undertaken to help the studio develop and scale the AFAR title. On the subject, Tilev added:
“We are incredibly motivated to set the tone on blockchain gaming with laser-focus on gameplay fun. The early community support has been overwhelmingly exciting.”
Ryan Zurer, Founder of Switzerland-based Dialectic, spoke about Lava Labs’ team and AFAR:
“Lava Labs is on a path to become the Pixar of Web3. It’s led by an extraordinarily creative and talented team and executing at a mind-blowing pace. When you see the gameplay in AFAR, the immediate reaction is ‘this game and this team are fully next level.'”
Lava Labs is now preparing for 10,000 virtual estates, which it will put up for sale in the second quarter of 2022. Owners of these lands will be able to make mini-games on their lands and become part of a much larger ecosystem.
