Fintech company Sanlo and IP licensing marketplace for games and interactive industry Layer announced a new partnership. The duo will combine their powers to help game developers and publishers with the cost of licensing IPs for their games.
With this partnership, game developers who are on Layer’s marketplace can have access to Sanlo’s financial tools and technology, as well as a $200 million pool of capital. The two companies want to ensure game makers can focus on building and creating experiences rather than worrying about raising money.
Sanlo’s financial services are non-dilutive, revenue-based, and come in fixed terms. Layer’s marketplace aims to make IP acquisition easier for developers by connecting them directly with IP holders. Both companies believe adding the right IP to a game boosts its revenue significantly and help the title thrive in other areas as well such as player acquisition and retention of valuable users. They share a similar vision, and both want to connect small-to-medium-sized developers with well-known IPs and help them bring these IPs into their projects.
Rachit Moti, Layer’s CEO and Founder shared the following message:
“IP has become a big part of the business of making games and can hugely impact user acquisition, monetization and player retention by tapping into readymade fanbases. Our partnership with Sanlo is a great step forward for Layer and means we’ll be able to help even more developers collaborate with popular brands and characters.”
Olya Caliujnaia, CEO and Co-founder of Sanlo also commented:
“With our aims and ethos intertwined, Layer and Sanlo want to expand the opportunities available to a global community of developers. We are thrilled to join Layer in this endeavor and together we hope to provide financing and IP for the next generation of fun, world-beating games.”
Both companies are quite young, but they’re making some waves in the industry already. Sanlo was founded back in 2020, and Layer was launched a year later.
