Make-A-Wish®has partnered with Gadsme, one of the most advanced providers of immersive in-game advertising solutions for mobile, PC, and Console games, to bring a message of hope to millions of gamers in December.
Through December 31, creatives from the ‘Unwrap the Power of a Wish’ campaign will appear natively in world-leading gaming titles, ensuring the Make-A-Wish mission is discovered by players in moments of immersion, fun, and emotional engagement. Major gaming studios from Gadsme’s extensive publisher network, such as Miniclip, Lion Studios, Voodoo, and Ubisoft, are making premium brand inventory accessible specifically for this campaign.
The activation will shine a spotlight on the life-changing impact of a wish during the season of giving, delivering over 5M impressions every single day across the globe.
This initiative plays a key role in Make-A-Wish’s global holiday campaign, Unwrap the Power of a Wish, which invites the world to help bring joy, hope, and healing to children facing critical illnesses. With more than ten thousand children hoping for their wishes around the world, the campaign aims to raise awareness and inspire support at a time of year when joy can feel out of reach for many families.
“The holidays are a time of hope, kindness, and connection. We’re incredibly grateful to Gadsme and its publisher partners for using the power of play to help bring life-changing wishes to children living with critical illnesses.
This campaign lets millions of players discover the impact of a wish during a season that means so much to the families we serve.”
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International
Simon Spaull, CRO and Co-Founder at Gadsme, added:
“At Gadsme, we believe that in-game environments have the power to connect people in moments that truly matter.
Partnering with Make-A-Wish during the holiday season was a very special opportunity and allowed us to use that power for something greater – bringing hope and joy to children who need it most.
We’re incredibly proud to support this initiative alongside some of our publisher partners and help share the Make-A-Wish mission with millions of players worldwide.”
Simon Spaull, CRO and Co-Founder at Gadsme
Charities are increasingly turning to gaming as a powerful awareness channel. With billions of players worldwide and a uniquely attentive audience, mobile games offer an opportunity to introduce social-impact messaging in a subtle, non-disruptive way.
By working with Gadsme’s network and immersive ad technology, Make-A-Wish aims to inspire players with stories of courage and joy during the holiday season and remind audiences everywhere of the tangible impact a wish can make.
Related Interview: How Make-A-Wish is powering hope through gaming
