The overall performance of global mobile games in November:
- Match Villains, the Turkish match-3 newcomer backed by over $60 million in funding, made a strong debut on the ad spending rankings.
- MapleStory: Idle RPG, Nexon’s classic IP reimagined with idle gameplay, topped the charts across South Korea, Singapore, Malaysia, and Chinese Hong Kong, Macau, and Taiwan.
- Last War: Survival, a leading title in the strategy genre, has generated over $15 billion in lifetime revenue across iOS and Android, capturing global attention.
- Jigsolitaire, a rising star in the solitaire genre, surpassed 3 million downloads, igniting a new wave of interest in puzzle-based solitaire games.
Top 20 Mobile Games by Advertising in November 2025
Chased by Snakes, Crushed by Rocks: The Unavoidable Match-3 UA Formula
Despite the rise of 2-in-1 mobile games, match-3 remains the top-grossing genre in the casual gaming market. Turkish titles like Royal Match and Royal Kingdom lead the field, and in November, another Turkish match-3 game, Match Villains, debuted on the top-grossing charts.
This year, Good Job Games, the developer behind Match Villains, has attracted wide attention, securing $23 million in seed funding in March and a $60 million Series A round recently. Since its launch in June 2024, Match Villains has shown steady and continuous growth.
In marketing, Match Villains, like other match-3 games, employs a formula of survival crises, match-3 challenges, and deliberate failure to capture player interest. Its vibrant, exaggerated cartoon style makes animated short videos a favorite among match-3 developers, while its unique protagonist-villain dynamic sets it apart from typical “righteous” characters.
According to SocialPeta, the game deployed approximately 3,100 deduplicated creatives on iOS in November, with detailed iOS performance as follows:
- The game officially launched in June 2025, accumulating 541 days of ad creatives.
- It reached its peak daily ad volume of approximately 1500 ads on November 14th.
- Videos accounted for approximately 78% of the ad creatives deployed over the past 30 days, with vertical 720×1280 video ad creatives being the most prevalent.
- The top five regions for ad creative deployment were: Italy, the United States, the United Kingdom, Japan, and Spain.
Common survival challenges typically include: poisonous snakes, lava, floods, spikes, and boulders…
Using the same crisis tactics, Match Villains mass-produces crisis creatives by changing the color, location, and even texture of the snakes.
For over 20 years, MapleStory has been a cornerstone of Nexon’s success
As South Korea’s most iconic IP, MapleStory stands as a pillar title for Nexon. Reviewing Nexon’s Q3 2025 financial report, the company placed strong emphasis on the future roadmap of MapleStory, with the domestic Korean market contributing nearly 60% of total revenue.
MapleStory Worlds experienced rapid growth, while PC-based MapleStory saw its revenue more than double. Although Global MapleStory showed a slight decline, Nexon has been actively revitalizing the title through operational strategies such as launching classic servers.
These developments largely fall within MapleStory’s comfort zone as an MMO. However, Nexon’s ambitions clearly extend beyond that. In addition to leveraging faithful recreations and nostalgia to retain veteran players, Nexon partnered with Able Games to officially launch the idle RPG mobile title MapleStory: Idle RPG on November 6, 2025.
According to SocialPeta, MapleStory: Idle RPG has embarked on a remarkable rise, rapidly climbing to the top of the charts shortly after launch.
Looking at its marketing, MapleStory: Idle RPG kicked off its pre-launch campaign as early as May 2025. By November, a total of around 15,000 deduplicated creatives had been launched across both iOS and Android, with the iOS deployment details as follows:
- The game officially launched its campaign on May 14, 2025, with a cumulative campaign duration of 210 days.
- Within the last 30 days, the campaign reached a daily peak of 3,120 creatives on November 23.
- Video content accounted for approximately 81.97% of all creatives during this period, with square 720×720 videos being the most commonly used format.
- The ad copy distribution was relatively balanced, with English, Korean, and Traditional Chinese each making up roughly one-third.
- Singapore led in the number of creatives, followed closely by Taiwan, while the combined Singapore, Malaysia, Hong Kong, Macau, and Taiwan markets saw a notable increase in the share of Traditional Chinese creatives.
Most promotional creatives are videos under 30 seconds, highlighting core gameplay like monster battles, leveling up, and AFK rewards. The visuals use a classic pixel art style, directly appealing to nostalgic players.
Top 20 Mobile Games by Revenue in November 2025
Games with surging revenue on the App Store in November:
- Surpassing Royal Match, Last War: Survival topped both app stores, generating approximately $84 million in revenue across both platforms in November, a 19.3% increase month-over-month.
- Pokémon TCG Pocket, the mobile card game, returned to the top 20 in revenue rankings in November, securing the fastest growth spot. Its revenue across both platforms exceeded $36 million, a 97.3% increase month-over-month.
Games with surging revenue on the Google Play in November:
- Heavy advertising and massive downloads drove revenue growth, with Roblox achieving approximately $65 million in revenue per platform in November, a month-over-month increase of about 5.1%.
- Gossip Harbor, a leading player in the female-oriented 2D/3D market, achieved approximately $34 million in revenue per platform in November, a month-over-month increase of about 14.9%.
Top 20 Mobile Games by Downloads in November 2025
Games outstanding with downloads on the App Store in November：
The puzzle game Jigsolitaire has entered the top 5 on this week’s App Store download charts, with estimated downloads exceeding 3 million. By combining classic solitaire and puzzle mechanics, it has topped the free game charts in over 30 countries and regions, including the United States.
The classic water-pouring puzzle game Magic Sort! has entered this week’s top 10 chart, with estimated downloads approaching 3 million—a nearly 50% increase from the previous period.
Games outstanding with downloads on the Google Play in November：
The casual simulation game Pizza Ready!, published by the Korean developer Supercent, has reached number 3 on this week’s Google Play download chart, with an estimated downloads exceeding 13 million.
Free Fire MAX has entered the top 10 of this week’s download chart, with an estimated downloads exceeding 10 million, within a million downloads of the base game Free Fire.
The above are insights into global mobile games in November 2025, as well as mobile game revenue and download analysis across both the App Store and Google Play. For more mobile marketing data, you can visit SocialPeta’s official website.
