Founded by Kübra Gündoğan and Emre Çelik, Loom Games as a company is relatively young, only around eight months old according to LinkedIn. However, the team itself has been building mobile games for nearly six years. Pixel Flow may look like an overnight success, but the experience behind it is anything but new.
While headlines highlight the explosive success of the past six months, the real story runs much deeper. Before Pixel Flow, the founders were behind Twisted Tangle, Rollic’s biggest hit of 2023. They already understood prototyping, soft launches, rapid iteration, and performance optimization. They were not experimenting blindly. They were operating within a system.
Making one hit game might involve luck. Making multiple hit games requires a process.
Of course, every success story can be interpreted differently depending on perspective. Some may see timing, others may see a market opportunity. But in an industry where growth has slowed, where consumer app revenues are surpassing games, and where many claim finding a hit title is nearly impossible, Loom Games broke through the charts with a 20-person team and reminded everyone that there is still opportunity.
What makes this even more interesting is that the founders are not “ex-company.” They are not former employees of a unicorn studio. They built themselves from the ground up, shaped by resilience and consistent effort.
This hard work did not go unnoticed. Akın Babayiğit of Arcadia Gaming and Enis Hulli of e2.vc backed the company at the seed stage. Also, Enis and Kübra first met during the Mobidictum Conference. After bootstrapping until January, Loom Games secured seed investment to accelerate its growth. With this exit, it likely became one of the fastest investment returns for the early backers.
The Current Mobile Dilemma
When we look at Türkiye today, we do not see a massive wave of new mobile game studios entering the market compared to 2021-2023. Many newcomers are shifting toward PC development or consumer apps, believing the odds of success are higher there.
But what defines success?
For many founders, the definition remains vague. Is it generating $10,000 per month? Is it scaling to a profitable team of 20? Is it building toward a billion-dollar exit?
Mobile games remain one of the purest product businesses. When it works, it scales globally. It has the potential to create outcomes similar to Pixel Flow.
Source: Play Store
Source: Play Store
Different Paths to Success
Looking back at other Turkish success stories helps put things into perspective.
Peak Games experimented extensively before finding its winning formula. From Facebook games to publishing, it tested countless ideas before landing on hit titles. The success was not linear; it was built on iteration.
Dream Games, on the other hand, represents a different case. There, we saw a highly experienced team execute with near-flawless precision from day one.
In 2025, Grand Games emerged as another example, reaching Series A in just nine months and performing exceptionally well. Each path is different, but none are accidental.
Inspiration or Pressure?
Loom Games’ success may create two reactions in the ecosystem.
For some, it is inspiring. It proves that despite industry noise, despite claims that mobile games are saturated, despite comparisons with rising app revenues, it is still possible to break through.
For others, it might feel intimidating. If it looks that hard to succeed, maybe it is safer to pivot.
But there will always be noise. There will always be reasons not to try harder.
The reality is simpler. Turkish developers continue to surprise the global industry with strong product thinking and disciplined execution. While some analysts question whether the large investments made in Turkish studios will pay off, moments like Pixel Flow remind us that bold outcomes are still possible.
From my perspective, Loom Games’ story should inspire developers who are still chasing the big hit. It shows that systems, resilience, and persistence matter more than hype cycles.
The industry will continue to evolve. Trends will rise and fall. But one thing is certain, Turkish founders are not done surprising us.
And personally, I am excited to see what the next unexpected success will look like.
