Germany-based global tech company Mitgo launched Mitgame, a specialized one-stop partner network and user acquisition platform for games and online gaming services. Released as a stand-alone business in 2023, Mitgame grew out of the online gaming segment of performance network Admitad, a Mitgo company.
In the last 12 months, online gaming revenues across Admitad’s partner network grew by more than 50%, with the US and Germany as the most significant markets. Seeing rapid growth, it was decided to launch Mitgame as a separate business entity with a separate business model focussing exclusively on the online gaming market.
Mitgo plans to invest more than $9 million USD into the development of Mitgame until 2025, with plans for Mitgame to become a market leader.
The network already has more than 200,000 publishers and more than a hundred game brands as clients and has attracted more than 500,000 active players for its partners in the first half of 2023 alone. Current Mitgame partnerships include Xbox, PlayStation, Epic Games, Riot Games, Perfect World, Plarium, and MY.GAMES, Wargaming, Gaijin, Nexters, Innogames and Upjers.
For existing Admitad users, Mitgame will continue to work on the Admitad platform. Step by step, Mitgame publishers and advertisers will be migrated over to their new Mitgame accounts. For new users, the stand-alone platform is available for use now.
