Days before Eid al-Fitr in 2024, Muslims all over the world are preparing to fast, gather with their loved ones and focus on their spiritual world. In this holy month, people focus on spirituality, have iftar with their loved ones, and more and more people are making mobile applications a part of their traditions. Mobile applications have become indispensable tools that facilitate people’s communication with each other and their daily routines, as well as providing spiritual guidance during Ramadan.
“This is a great time for mobile marketers to gain new users and retain existing users. By following the latest trends and user preferences, you can create the most effective strategies for Ramadan,” said Başak Zerman, Adjust Regional Sales Lead META. Tips for mobile marketers who want to make the most of their month;
- Optimize your app for peak engagement times: You can maximize visibility and engagement by scheduling your marketing campaigns around peak mobile usage times, such as the evening hours following iftar. You can use previous year’s data to determine when your users are most active and shape your advertising plans accordingly.
- Make the most of in-app and push notifications: In-app and push notifications can significantly increase engagement, but you need to be mindful of the intricacies of Ramadan when using them. Timing and relevant ads are of great importance in this respect. Your notifications should respect users, especially during prayer or iftar.
- Offer special promotions and features to your users: You can offer special promotions, discounts or features that can enrich the user experience during Ramadan. From an e-commerce perspective, these promotions can be special deals for holiday gifts. Game and entertainment applications can offer special events or content in line with the spirit of Ramadan.
- Support charities: Ramadan is the month of charity and philanthropy. You can add donation features to your application to associate your brand with charitable organizations and make it easier for users to contribute to these organizations during Ramadan.
- Enrich the app experience for fasting users: Health and fitness apps can offer personalized exercise plans or consider adding features to help users stay hydrated before and after fasting. With these features, you can increase interaction and user loyalty.
- Track real-time data and adapt your strategy: Stay agile in every possible situation by tracking campaign performance in real time and always be ready to adapt your strategies based on user interaction. Use A/B testing to refine your messaging and promotions you offer.
- Be prepared for post-Ramadan activity: Ramadan is a great time for mobile marketers to acquire new users and retain existing users. You can create the most effective strategies for Ramadan by following the latest trends and user preferences.
Get the most impactful insights for your Ramadan campaigns in 2024 with Adjust’s Mobile Attribution solution or request a demo to see how we can help you grow your app during Ramadan and beyond
