Copenhagen-based mobile gaming start-up Multiscription has secured a new round of funding worth $1.5 million to support the growth of its Unleashd service, a subscription-based alternative to existing free-to-play marketing and monetization. Sisu Game Ventures led the round with Sweden’s Tigrim and The Danish Growth Fund.
Related: Domino Ventures shared its 2022 report
Unleashd is a unique mobile games subscription service that gives publishers an alternative to existing free-to-play (F2P) monetization that works alongside their existing revenue streams. Mobile publishers can easily add their games to the Unleashd subscription app, with gamers able to play games without disruptive ads, accessing exclusive benefits such as score multipliers, character upgrades and unique in-game items.
Teis Mikkelsen, Co-Founder and CEO of Multiscription said:
“This new funding is a great vote of confidence in our work to show mobile game publishers that there is an alternative to existing monetization models. It will help us scale up our team and technology and enhance our in-game monetisation design capabilities, a service we provide to our publisher partners to create the best subscription offers.
On top of this, we are working towards the iOS launch in early 2023.”
According to Research and Markets‘ report, the subscription-based model is one of the revenue models that has become increasingly popular for monetizing games. Users subscribe to join games and pay a monthly fee to access titles and additional benefits. Subscription-based gaming market expected to reach $56 billion by 2031
