Activision Blizzard’s highly anticipated Diablo Immortal was set to release on June 23 —nearly a month ago— but due to the Chinese government’s strict regulations, the game’s launch was delayed, causing NetEase shares to tank in the process.
The wait is over for the Chinese gamers and NetEase as the game is officially released in China, both on Android and iOS devices. The actually launched back on June 2 globally, but as stated earlier, it faced major issues in China causing a major delay.
Related: Chinese gaming revenues decline for the first time in years
Co-developed by NetEase and Activision Blizzard, the game is doing quite well both in overall revenue and in terms of downloads/installs. Diablo Immortal’s official social media shared a message saying the game has been downloaded and installed 20 million times so far and counting.
Diablo Immortal generated over $50 million already in its first month despite the heavy backlash coming from longtime Diablo fans, and the game didn’t even release in two European countries due to loot box bans. Both the download numbers and revenue generated are quite impressive, especially considering the game wasn’t released in China up until today, and the Chinese mobile market is one of the most welcoming ones in regards to loot boxes and in-app transactions.
The latest instalment of the highly popular action RPG made it to the top 10 most downloaded mobile games for June 2022 per Sensor Tower’s data.
