Founded in Bordeaux in 2021 by CEO Adrien Miniatti, Omada is a French company with a background in mobile gaming. Adrien Miniatti’s prior company, Green Panda Games, was acquired by Ubisoft in 2018, providing him with the resources to establish Omada. The company has continued to grow, offering a unique gaming experience aimed at younger sports fans.
The company has raised $7.5 million in a seed funding round for its social prediction game. Felix Capital led the seed funding round, with participation from investors including 20VC, Play Ventures, F4, Motier Ventures, and more.
Omada’s social prediction game allows users to compete by making free predictions on various sports, including football, basketball, tennis, baseball, NHL, NFL, and Formula One racing. Notably, the game stands out in the mobile game landscape by offering a non-gambling experience where players can place bets but cannot cash out real money.
While the betting mechanic is free, players can earn diamonds when they win, which can be used to purchase avatars or collectible cards. Omada does not employ blockchain technology in its game, targeting an audience aged 15 to 25. In Europe, the user base is 70% male, while in the U.S., it is evenly split between men and women.
With the support of investors and a growing user base, Omada plans to expand its international presence, focusing on the U.S. market and leveraging the popularity of the NFL season. The company aims to provide an alternative to traditional sports apps by offering a unique and engaging gaming experience.
Julien Codorniou, Partner at Felix Capital, praised Omada’s position at the intersection of gaming, social networking, sports, and entertainment. Codorniou emphasized the company’s exceptional user retention and community engagement, contributing to its rapid growth and success in various markets.
Omada plans to expand and is actively recruiting to support its growth. Additionally, the company has formed partnerships with influencers, Red Star FC and Tonsser. Omada’s collaboration with influencers in France has contributed to its growth, and it plans to replicate this strategy in the U.S. market.
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