Israel-based platform Overwolf announced its expansion into the United States with the appointment of Christina Grushkin and Matt Jablon as Directors of Brand Partnerships.
Related: Overwolf acquires Tebex
Following a high-growth year where Overwolf generated over $50 million in advertising revenue, the company continues to expand its impact in the games industry by adding two key hires.
As Directors of Brand Partnerships, Christina Grushkin and Matt Jablon will provide brands and agencies with the ability to engage in in-game advertising and custom experiences targeted at a previously untapped hardcore gaming audience.
Christina was part of the original Twitch Media Group founding team. She held positions as Head of Sales at Complexity Gaming and VP of Brand Partnerships at StreamElements. Matt Jablon was the Sales Director and first US employee at Anzu, an intrinsic in-game advertising company.
With 35 million monthly active users, 15 billion annual downloads, and 165.000 creators, Overwolf has access to over 1500 games, which includes AAA titles like Fortnite, League of Legends, Minecraft, World of Warcraft, and GTA5.
